Staging Your Home to Sell


In this competitive real estate market one of the best ways to attract a great offer is to have your home professionally staged. More than 90% of all buyers begin their search for their next home online and with more and more top REALTORS® hiring professional photographers it makes sense that homes are professionally staged prior to any photo shoot.

What Does a Home Stager Do?

Professional home stagers are highly skilled artists who have honed their craft so that their work appeals to all five senses. It’s not enough to just arrange vignette in a corner or a place bowl of apples on the kitchen counter. A really good home stager can make a masterpiece out of a blank canvas and, more importantly, can make buyers want to buy it.

Costs of Home Staging

If you insist on doing the staging yourself, the cost is very minimal. You may need to buy accessories that you don’t already have or you can utilize what you currently own and rearrange it so it will appeal to home buyers. The best advice though is to hire a professional. In the Portland metro area, there are lots of great professional homes stagers to choose from and costs can vary but depending on the square footage of your home and how many rooms you want staged, the cost can be anywhere from $500 – $5,000. Here’s the one thing you should take away from this…whatever your investment in staging is going to be, it will be less than your first price reduction if you put your home on the market for top dollar without staging.
• The Real Estate Staging Association completed a report in 2012 that showed that homes previously on the market without staging averaged 166 days on the market before a professional was hired. After staging, the homeowners received their first offer within and average of 32 days!
• That same report states that homes that were staged prior to going on the market received an offer (or multiple offers) in an average of only 26 days!

Let the Professionals Do Their Thing

As with most things in life, it’s better to let the professionals provide the services and expertise when you are ready to make that big change. Your home is probably your highest valued asset so when you are ready to sell, make sure to do it right. Hire a professional to help you stage it, photograph it and sell it.